On the 4th of July, I decided to have a coke. I grabbed one from my mom’s fridge and it said “Share a Coke with a BUDDY” I was so excited because I always call Arionna my buddy. Whenever we do something together, haircut buddies, dinner buddies, library buddies, you name it and we’re buddies.
So I showed her the coke and said “it says to share it with my buddy” and she jumped and said “that’s ME!” So we shared a coke. Hours later, she said “Auntie Livi, can we be pop buddies again?” So I pulled another one out and it said, “Share a Coke with your BFF” and I looked and they were all different. Friend, Pal, etc. I had just randomly grabbed buddy. So I searched until I found another buddy for her and I to share.
I love that new campaign, it’s adorable. But I thought that was it. Friendship Coke. Until this morning. A woman I work with came in to say goodbye to me and she said, “I brought you a small present”. She did not have to get me anything, but…..
HOLY guacamole! Apparently bottled Coke has names on it. All sorts of different names. She bought a ton of them for her friends and family, but she saw that one and brought it for me. Honestly, I don’t even want to drink it. I just want to keep it, it’s so cute. Really made my whole morning. Can’t imagine a better gift. Thanks, Jenell!
Coke, I LOVE this new marketing campaign. Genius.